About Grace & Wilder

German Roots. Shaped by London.

Grace & Wilder began with a love for fashion — and grew through a love for London.

Our roots are German, but an important part of our story was written in London. What started as a passion for clothing and personal style gradually became something bigger when we began operating in a city that has always inspired us.

London felt different.

Classic and contemporary. Refined and unconventional. A city where heritage sits next to new ideas and where personal style isn't about following one particular rule.

That contrast became part of Grace & Wilder.

Even our name reflects what we love about fashion: Grace represents the timeless, refined side of style. Wilder represents individuality, confidence and the freedom to make it your own.

Two sides that don't compete — they belong together.

Our Mission

We want to make getting dressed feel inspiring, not complicated.

Grace & Wilder brings together women's and men's fashion for everyday life, changing seasons and the moments in between.

From knitwear and outerwear to dresses, shirts, trousers, footwear and accessories, we look for pieces that feel current without being defined by a single passing trend.

Our goal is simple: to help people discover clothes they feel genuinely good wearing.

Because ultimately, style isn't about dressing like everyone else.

It's about feeling like yourself.

What We Offer

Our collections bring together modern everyday fashion with influences from the understated elegance and individuality we associate with London style.

We don't believe a wardrobe needs to follow one aesthetic.

Some days call for something polished. Others for something relaxed. Sometimes you want something timeless; sometimes you want a piece with more character.

That's why Grace & Wilder is built around variety — fashion for different people, different occasions and different sides of you.

Our Vision

Our journey between Germany and London taught us something that continues to shape Grace & Wilder today:

Great style doesn't belong to one place.

Our vision is to build Grace & Wilder into a European fashion destination that brings different influences together while always keeping one thing at its centre — the person wearing the clothes.

We want to create a place people enjoy returning to. Somewhere to discover new favourites, explore different styles and find pieces that become part of everyday life.

We may have German roots.

London helped shape our character.

And Grace & Wilder is where the two come together.

Grace & Wilder
Grace in style. Wilder at heart.